For my final campaigns class, SOREL challenged us to transform their brand from seasonal to year-round. We created a campaign that positions SOREL as a fashion forward brand that offers the consumer a lifestyle of functional fashion.
Print:
Radio Spot:
Creative Brief:
Account Manager: Lauren Diller
Strategy: Spencer Orofino
Copywriter: Garrett Fabris
Production: Lauren Diller
Media Planner: Erica Borowski
Art Direction | Design: Taylor Wilder & Allie Witham